98% of roofing companies never hit $5 million in revenue.
Why? Because building to that level — with the PEOPLE and OPERATION it takes — feels overwhelming.
And it is… if you try to do it all at once.
But there’s a better way:
Start by setting a wild and crazy goal: a $5 million sales pipeline — one that consistently generates high-profit jobs.
You don’t need to service $5M right away. If you’re doing $1M now, aim for a pipeline that can deliver $3M. Then choose the best $2M worth of jobs and scale up from there.
Think of it like a boa constrictor swallowing a deer — you can do the impossible if you move methodically:
What Happens at $5M?
At $5M, your business evolves:
It’s no longer a hustle. It’s a scalable, professional, operation.
You can begin laying the foundation earlier — I hired an ops manager just under $2M and a CEO approaching $3M. By $5M, the pirate ship era is over, and the battle ship era has begun. You’re running a real organization.
You can still be the captain — or step back and pursue something new. Either way, at $5M, you’ve built a FREEDOM ORGANIZATION.
Here’s what changes:
The $5M mark isn’t just about revenue.
It’s about control, sustainability, and freedom.
See how your Pipeline allows you to hire the right people and control your operation.
I've made it my mission to help share my strategy with other roofing contractors. Schedule a call with me here and I will show you how to transform your roofing company and your life with the $5 Million Pipeline Blueprint.