The $5 Million Goal
98% of roofing companies never hit $5 million in revenue.
Why? Because building to that level — with the PEOPLE and OPERATION it takes — feels overwhelming.
And it is… if you try to do it all at once.
But there’s a better way:
Start by setting a wild and crazy goal: a $5 million sales pipeline — one that consistently generates high-profit jobs.
You don’t need to service $5M right away. If you’re doing $1M now, aim for a pipeline that can deliver $3M. Then choose the best $2M worth of jobs and scale up from there.
Think of it like a boa constrictor swallowing a deer — you can do the impossible if you move methodically:
- Build a pipeline bigger than your current capacity
- Say “no” to low-profit work
- Prioritize specialty and high-margin jobs
- Gradually hire and strengthen your operation
What Happens at $5M?
At $5M, your business evolves:
It’s no longer a hustle. It’s a scalable, professional, operation.
You can begin laying the foundation earlier — I hired an ops manager just under $2M and a CEO approaching $3M. By $5M, the pirate ship era is over, and the battle ship era has begun. You’re running a real organization.
You can still be the captain — or step back and pursue something new. Either way, at $5M, you’ve built a FREEDOM ORGANIZATION.
Here’s what changes:
- You invest confidently in PEOPLE
- You shift from reactive to strategic
- Your systems drive growth — not just your presence
- You stop chasing low-margin work
- You build a brand on specialty jobs that pay and last
The $5M mark isn’t just about revenue.
It’s about control, sustainability, and freedom.
UP NEXT
See how your Pipeline allows you to hire the right people and control your operation.
MY OFFER TO YOU
I've made it my mission to help share my strategy with other roofing contractors. Schedule a call with me here and I will show you how to transform your roofing company and your life with the $5 Million Pipeline Blueprint.
