Why it works: Urgency + relevance + insurance angle
Ad Copy Example:
“Recent wind & hailstorms just hit [City Name]. If your roof is over 5 years old, it could have damage you can’t see — and insurance might cover the full replacement. Book a free inspection today. No obligation, just peace of mind.”
Creative:
Map graphic showing storm zones
Damaged shingle close-up
Before/after roof replacement
CTA: “Schedule Free Inspection”
Why it works: Visual proof + credibility + quality
Ad Copy Example:
“Another beautiful roof transformation by [Your Company]! We helped this family in [City] replace their 20-year-old roof with a brand-new system backed by a 30-year warranty. Ready for your upgrade?”
Creative:
Side-by-side before & after photos
Video walkaround with client testimonial
CTA: “See More Projects” or “Get a Free Estimate”
Why it works: Emotional appeal + shareable + trust-building
Ad Copy Example:
“We’re giving away a FREE roof to a deserving veteran, teacher, or first responder in [City]! Nominate someone you know who gives back to the community and needs a new roof.”
Creative:
Nomination video
Flag or community hero imagery
Past winners’ reactions (if applicable)
CTA: “Nominate Now”
Why it works: Removes price objection + broadens audience
Ad Copy Example:
“Need a new roof but worried about the cost? We offer $0 down financing and fast approvals — so you can protect your home now and pay over time. Get a free quote in 60 seconds.”
Creative:
Homeowner looking stressed, then relieved
Loan calculator or payment plan image
Simple form or quiz link
CTA: “See Financing Options”
Why it works: Trust + authority + word-of-mouth
Ad Copy Example:
“We’ve earned 250+ 5-star reviews in [City Name] — because we treat your roof like it’s our own. Read what homeowners are saying, then let us earn your trust too.”
Creative:
Screenshot collage of Google/Facebook reviews
Video of happy customer review
Company truck or crew in action
CTA: “Read Reviews” or “Get Your Free Estimate”