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Roofing

5 Facebook ads that actually work for roofing contractors

Read Time 2 mins | Written by: Alex Kauffman

 

✅ 1.

“Storm Damage Alert” Localized Ad

Why it works: Urgency + relevance + insurance angle

Ad Copy Example:

“Recent wind & hailstorms just hit [City Name]. If your roof is over 5 years old, it could have damage you can’t see — and insurance might cover the full replacement. Book a free inspection today. No obligation, just peace of mind.”

Creative:

  • Map graphic showing storm zones

  • Damaged shingle close-up

  • Before/after roof replacement

CTA: “Schedule Free Inspection”

✅ 2.

“Before & After Transformation” Ad

Why it works: Visual proof + credibility + quality

Ad Copy Example:

“Another beautiful roof transformation by [Your Company]! We helped this family in [City] replace their 20-year-old roof with a brand-new system backed by a 30-year warranty. Ready for your upgrade?”

Creative:

  • Side-by-side before & after photos

  • Video walkaround with client testimonial

CTA: “See More Projects” or “Get a Free Estimate”

✅ 3.

“Free Roof Giveaway / Community Hero” Ad

Why it works: Emotional appeal + shareable + trust-building

Ad Copy Example:

“We’re giving away a FREE roof to a deserving veteran, teacher, or first responder in [City]! Nominate someone you know who gives back to the community and needs a new roof.”

Creative:

  • Nomination video

  • Flag or community hero imagery

  • Past winners’ reactions (if applicable)

CTA: “Nominate Now”

✅ 4.

“Financing Available — $0 Down” Ad

Why it works: Removes price objection + broadens audience

Ad Copy Example:

“Need a new roof but worried about the cost? We offer $0 down financing and fast approvals — so you can protect your home now and pay over time. Get a free quote in 60 seconds.”

Creative:

  • Homeowner looking stressed, then relieved

  • Loan calculator or payment plan image

  • Simple form or quiz link

CTA: “See Financing Options”

✅ 5.

“5-Star Reviews” Social Proof Ad

Why it works: Trust + authority + word-of-mouth

Ad Copy Example:

“We’ve earned 250+ 5-star reviews in [City Name] — because we treat your roof like it’s our own. Read what homeowners are saying, then let us earn your trust too.”

Creative:

  • Screenshot collage of Google/Facebook reviews

  • Video of happy customer review

  • Company truck or crew in action

CTA: “Read Reviews” or “Get Your Free Estimate”

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Alex Kauffman

Alex Kauffman is an expert in implementing sales pipelines in roofing companies. His pipelines deliver high profit jobs every day so roofing companies can grow, hire, and give their owners freedom.